Hola Study
A warm, human-centered visual identity for an education platform that guides students through their journey to study in Spain.
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A warm, human-centered visual identity for an education platform that guides students through their journey to study in Spain.
The symbol is built on a modular grid system, ensuring precision and scalability across all applications. Every curve and proportion follows a structured approach rooted in geometric harmony.
The logo is based on a more abstract and conceptual idea. The curved shapes subtly form the letter "H", referencing the name Hola in a clean and non-literal way. The circular elements represent the students, supported and guided throughout their journey. Together, the forms create a sense of movement and flow, expressing a process that moves forward with clarity and support.
The brand system works across multiple color contexts — maintaining personality and readability whether on light, warm, or bold backgrounds.
The brand symbol extends into a repeating pattern system that reinforces visual consistency across large-format applications — from signage to packaging.
We're here to guide, support, and celebrate your success. The brand comes alive through tangible touchpoints — notebooks, mugs, and real human connections.
Warm and welcoming colors were chosen to reinforce proximity, trust, and human connection. The palette balances familiarity with contrast, ensuring the identity works across digital and print.
The visual identity translates seamlessly into real-world applications — from business cards and tote bags to t-shirts and digital screens.
The brand's personality carries into social media content design — Instagram posts that combine photography, brand shapes, and warm typography to communicate with clarity and empathy.
